Fintech Innovation Is Driving Increased Customer Engagement, Knowledge and Loyalty

Fintech Innovation Is Driving Increased Customer Engagement, Knowledge and Loyalty

As smartphone’s like Apples new iPhone X and Samsumg’s Note 8 have become ubiquitous, seismic shifts are taking place in the way people bank and make payments. Citi surveyed more than 2,000 Americans in its inaugural mobile banking study to discover how mobile technologies are shaping consumer behavior. The findings point to a transformational shift, as consumers mobile bank an average of 7 days per month – and 10 days per month for millennials. And the latter is a trend we’re seeing at Citi with millennials comprising almost 40% of Citi Mobile App users. So, in this mobile age, […]