This NYC Startup Raised $5.6M to Bring Blockchain to Adtech

This NYC Startup Raised $5.6M to Bring Blockchain to Adtech

Programmatic, DSP, SSP. What does it all mean? Ads are being bought on exchanges but there is very little automation, efficiency, and transparency in the process. NYIAX is the first guaranteed advertising contract exchange that leverages technology used on Wall Street for the purchase and sale of display inventory. Partnering with Nasdaq has allowed the startup founded in 2016 to leverage some of the most sophisticated financial technology including leveraging blockchain and the creation of futures ad contracts. This results in disintermediation for the adtech industry for bother advertisers and publishers. AlleyWatch spoke with cofounder Carolina Abenante about the […]