5 Tips for Marketing a Utility Token ICO

5 Tips for Marketing a Utility Token ICO

Initial coin offerings (ICOs) have rapidly grown into a multibillion-dollar industry, and analysts expect the ecosystem to continue to grow for the foreseeable future. Consequently, ICOs – called token generation events (TGE) when used to issue a utility token – present startups with unprecedented opportunities to crowdfund development capital. However, startups conducting TGEs face increasingly stiff competition, which is why utility token TGE organizers must deploy effective marketing campaigns if they hope to attract token buyers. Here are five tips for successfully marketing a utility token sale: 1. Ensure Your Token is a Utility Token This one should go […]