Commentary: A New Electric Truck? Tesla Should Stick to Cars.

Commentary: A New Electric Truck? Tesla Should Stick to Cars.

Tesla CEO Elon Musk unveiled the Tesla Semi Truck Thursday, November 16, 2017. Last week, Tesla unveiled a prototype of an electric, semi-autonomous truck that is set to enter production in 2019. But the company’s foray into the commercial truck space is unlikely to be a game changer for the cost-sensitive big rig market. Tesla brings brand value to those who can afford it, but most companies will ask whether the brand is worth it. The internal economics look challenging. If the Tesla truck could make more trips in a given period or arrive an hour earlier, customers may […]