Porsche: Developing electric technology an “enormous burden”

Porsche: Developing electric technology an “enormous burden”

Porsche: Developing electric technology an "enormous burden" Porsche’s chief financial officer, Lutz Meschke , says the manufacturer may need to accept a “temporary drop in profitability” as it transitions to focus on electric and plug-in hybrid vehicles. Speaking to Automotive News Europe , Meschke described the costs of developing electric technology as an “enormous burden”. “Today Porsche packs 8,000 to 10,000 euros in added content into an electrified vehicle, but those costs cannot be passed on via the price. The customer won’t accept it, just the opposite, in some parts of the world there’s a certain hesitation (to acceptance),” […]