Ready for next phase of affinity

Ready for next phase of affinity

Affin group chief executive officer Kamarul Ariffin Mohd Jamil. KUALA LUMPUR: IT is exciting times ahead for Affin Bank Bhd as it embarks on the next phase of the AFFINITY Transformation Programme, which aims to make it the preferred bank for customers by 2020. The five-year plan, which began in June last year, will see Affin hitting all eight pillars — which are target customer segments, delivery channels, products and solutions, operations, technology, people and organisation, performance management, and risk and compliance governance — of its new operation model. “AFFINITY is not just a play of our name, but […]

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