Ford Goes ‘All In’ On Electric Vehicles In Attempt To Squeeze Into Crowded Market

Ford Goes ‘All In’ On Electric Vehicles In Attempt To Squeeze Into Crowded Market

Ford now plans a massive $11 billion investment to mass produce 40 hybrid and fully electric vehicles within the next five years, company executives said Sunday. Executives ratcheted up the number from a previously announced target of $4.5 billion, which also includes the costs of developing infrastructure for electric vehicles. Ford’s engineering, research and development expenses were $7.3 billion in 2016, an increase of about $1 billion from 2015. “We’re all in on this and we’re taking our mainstream vehicles, our most iconic vehicles, and we’re electrifying them,” chairman Bill Ford said during the Detroit auto show. “If we […]