Public Blockchain's Lure Will Become Irresistible for Enterprises in 2018

Public Blockchain’s Lure Will Become Irresistible for Enterprises in 2018

Paul Brody is a principal and global innovation leader for blockchain technology at EY. The following article is an exclusive contribution to CoinDesk’s 2017 in Review . Say what you will about Cryptokitties, but the app does something today that nearly all enterprise blockchains still cannot: exchange one item of value, a cryptokitty, for another item of value, ether. That item of value may be silly (a digital kitten), but to those who care about them, it’s really enough. More importantly, the entire contract and transaction, including the exchange of product, takes place on the ethereum blockchain. At EY, […]