Surviving in the saturated fintech market

Surviving in the saturated fintech market

By Rob Reading, Director, CompuMark, a brand of Clarivate Analytics It wasn’t long ago that banks and other businesses within the financial sector could be fairly easily identified just from their names. Bank of America, National Westminster, American Express, Mastercard…customers were under no illusions as to who they were dealing with. The reality today couldn’t be more different. Not only have ambitious entrepreneurs and start-ups carved out a new sector in the marketplace — the ‘fintech’ industry — but the businesses within this sector bear names that could just as likely be fashion labels or nightclubs. This sea change […]