Toyota insists its e-Palette is more than a concept car

Toyota insists its e-Palette is more than a concept car

There’s one thing that keeps Toyota CEO Akio Toyoda up at night. It’s not a traditional car company like Honda, Ford or Nissan. Or what he’s going to have for breakfast the next day. It’s technology juggernauts like Facebook, Google and Apple and what might happen when they decide to enter the automotive industry proper. Will the company be ready? Is it doing enough to stay ahead of a potential broadside from Silicon Valley? The answer, Toyoda believes, is to morph Toyota into a data and smart mobility company. One that’s less about selling cars and trucks and more […]

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